To start off the new year we’ve been appointed by Waverley Borough Council to carry our market research at the Herons Swimming and Fitness Centre in Haslemere.
The council plans to spend in excess of £2 million at the centre as part of their on-going cycle of improving both the quality and the financial performance of their sports and leisure centres. We have been commissioned to survey local residents on how they think the money would best be spent. We will be carrying out a customer survey and a series of focus groups of centre customers. At the same time our colleagues at Ottaway Strategic Management Ltd. will be carrying out a street survey to test the views of non-users.